All marketing activities are based on and start with strategy development. It’s a common and serious mistake that market operators are reluctant to spend time and money on creating a marketing strategy. They start working on something haphazardly instead, and are surprised when their campaign is not effective enough.

The purpose of a marketing strategy is to define the fundamentals and methods that will help your business reach potential clients and customers interested in your products or services, and help you increase your income from your product range and service offering.

Marketing strategy – a definition

Your marketing strategy is your long-term plan to achieve the company’s marketing goals. It describes the company’s clients, customers and their needs, the channels to be used to reach the clients, and all the factors that contribute to a sustainable and decisive competitive edge in the given market.

The marketing plan or marketing strategy is not necessarily a single, general document. Depending on the company’s profile and the competition, various types of marketing strategies can be developed. The most frequently used types:

Marketing strategy types

• Online marketing strategy: social media organic and paid reach, email marketing, PPC advertisements, SEO and digital content strategy.
• Offline marketing strategy: The use of ATL and BTL marketing tools, the ‘traditional’ marketing strategy.
• PR-strategy: bdevelopment of the steps and tools of internal and external PR activities.
• Employer branding strategy: meeting internal marketing needs.
• Brand strategy: defining marketing activities to launch and maintain a new product on the market.

Creating a marketing strategy

The Aha Marketing team will help you develop an effective marketing strategy for your company. With our expertise, you can avoid the grave mistakes many Hungarian SMEs and large companies make during marketing strategy development.

We will guide you through the stages of marketing strategy from the ideation stage:

1. Defining business goals
2. Defining marketing goals
3. Market research
4. Buyer Persona development
5. Defining communication channels
6. Developing marketing campaigns
7. Implementing the strategy
8. Measuring performance

Are you planning your market entry? Are you seeking to make an existing product or service more efficient? Are you about to launch a new brand? We are here to help you make a lasting impression on your target audience. We offer comprehensive marketing strategy development services, even for small and medium-sized companies.